The primary color that is used for the KIMPTONevery hotel tells a story
co-brand logo bar is a PMS 072 blue field with the logo reversed out in white. (see figure 1).
figure 1
Other solid colors that carry out the individual hotel brand may be used, and are evaluated on a case by
case basis. The logo type and the text in the logo bar will reverse out of the color (see figure 2).