The Hotel Burnham logotype is the cornerstone of the hotel's identity. The logo instantly identifies the Hotel Burnham on all communications and products. The basic logotype design consists of the words "A Landmark Hotel in a Landmark City" revolving around the "B" graphic monogram, as shown in figure 1.

When the logo is presented at very small sizes, the version of the logo without the words "A Landmark Hotel in a Landmark City" should be used, as shown in figure 2. (See also Minimum logotype sizes)

These are the only acceptable configurations of the logotype elements. The Hotel Burnham logo should always appear in the correct form and colors as specified in these guidelines. The logo should be displayed clearly and in a prominent location, independent of other design elements.