Color is a powerful visual tool. The identity of the Pacific Palisades Hotel will be greatly enhanced by consistent use of the approved color palette.

The colors shown opposite have been chosen for use as a general color palette in all Pacific Palisades Hotel materials. The number above each color swatch is the Pantone (or PMS) number that identifies that color; the number below is the CMYK (or process color) equivalent. Note that the palette is adjusted for uncoated paper stocks.

Please note that colors may not appear accurately on screen. Refer to Pantone swatch books for actual colors.

Color guidelines
Coated Stock:
PMS 109C
PMS 1665C
PMS 272C
PMS 397C
0C
9M
94Y
0K
0C
69M
100Y
0K
60C
47M
0Y
0K
11C
0M
100Y
11K
Uncoated Stock:
PMS 109U
PMS 165U
PMS 2725U
Special Mix
0C
9M
94Y
0K
0C
69M
100Y
0K
79C
69M
0Y
0K
To match
397C as
closely as
possible.