
Color is a powerful visual tool. The identity of the Pacific Palisades Hotel will be greatly enhanced by consistent use of the approved color palette.
The colors shown opposite have been chosen for use as a general color palette in all Pacific Palisades Hotel materials. The number above each color swatch is the Pantone (or PMS) number that identifies that color; the number below is the CMYK (or process color) equivalent. Note that the palette is adjusted for uncoated paper stocks.
Please note that colors may not appear accurately on screen. Refer to Pantone swatch books for actual colors.













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Coated Stock:
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PMS 109C
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PMS 1665C
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PMS 272C
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PMS 397C
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0C
9M 94Y 0K |
0C
69M 100Y 0K |
60C
47M 0Y 0K |
11C
0M 100Y 11K |
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Uncoated Stock:
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PMS 109U
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PMS 165U
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PMS 2725U
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Special Mix
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0C
9M 94Y 0K |
0C
69M 100Y 0K |
79C
69M 0Y 0K |
To match
397C as closely as possible. |