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Every Hotel Tells a Story Brand Standards Logo Use

Use with 2nd & 3rd Party Logos
Use with 2nd & 3rd Party Logos

Co-Brand Bar

 

 

Introduction
Every KIMPTON hotel tells its own unique story, which attracts guests to return again and again. In an effort to tell the bigger KIMPTON story, all hotel collateral, web, and advertising material is co-branded with the KIMPTON "every hotel tells a story" logo.

There are two distinct logos that are used for co-branding. Each logo is only used in certain situations.


 

The KIMPTON "every hotel tells a story" co-brand bar (see figure 1-1) only appears on individual property materials and materials promoting the hotels. This logo is never used in a corporate document or a document promoting restaurants.

figure 1

figure 1-1


Useage
The KIMPTON "every hotel tells a story" co-brand bar needs to be positioned at the very bottom left of the page or screen so that it bleeds off the left & right side and bottom.

The KIMPTON "every hotel tells a story" co-brand bar always appears at the bottom of the page except for circumstances where the logo would be visually blocked.

On an 8.5 x 11 piece, the maximum height of the KIMPTON "every hotel tells a story" co-brand bar is 5/8" (.6" decimal). Using this as the standard, proportion the bar up for sizes larger than 8.5x11.

No matter what the width of the final product, the co-brand bar can never be less than .45" in height. The minimum height for the KIMPTON "every hotel tells a story" co-brand bar on the web is 50 pixels.


Position the co-brand bar so that the word KIMPTON is indented by the width of the letter "K" from the left edge of the page.

The 800 # and web address is indented from the right edge by the same measurement as on the left (see figure 1-1).

There are 4 KIMPTON "every hotel tells a story" co-brand bars. These bars are to be used as follows:

1.The KIMPTON "every hotel tells a story" co-brand bar with the 800 # and the web address is preferred and should be used whenever possible.

2. If size constraints will not allow version #1 to fit properly, please use the bar with the web address only (see figure 1-1).

3. This option features the pillars "care, comfort, style flavor, fun" (see figure 1-1). Use only if the 800 # & web address appear prominently in the text of the document.

4. If size is extremely limited, 800#, web address or "pillars" do not have to be used (see figure 1-4).

The KIMPTON "every hotel tells a story" co-brand bar downloads in blue however, it can be changed to the color of the hotel brand (see figures 1-2 through 1-4).

The KIMPTON "every hotel tells a story" co-brand bar, a city list, 800# and web address appear on the backs of all hotel business cards (see figure 1-4). This information takes up the entire back surface area and is standard to all properties. Dye cut business cards can be an exception and will be handled on a case by case basis.

For a document that is produced on a desktop printer and cannot bleed off the page or is on a non-bleed advertisement, simulate a bleed with a border that consists of a fine line to which the KIMPTON "every hotel tells a story" co-brand bar would butt (see figure 1-5).

figure 2

figure 1-5

 

  figure 2

figure 1-2

figure 2

figure 1-3

 

figure 1-4



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Co-Brand Rectangle

 

Introduction
When the KIMPTON "every hotel tells a story" co-brand logo is used within the body of a document, such as an invitation or a document that features multiple sponsors, use the logo shown here which features the word KIMPTON within a rectangle with the words "every hotel tells a story" is used beneath it.

  figure 3

figure 2-1

Useage
For most circumstances, the KIMPTON "every hotel tells a story" co-brand rectangle in the blue (PMS 072) will be used as shown in figure 2-1.

In the event that the KIMPTON "every hotel tells a story" co-brand rectangle will be placed on a color background, it can be reversed out, as shown in figure 2-2.

 

 

figure 1

figure 2-2

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Hotels and Restaurants Bar

 

Introduction
The KIMPTON "hotels and restaurants" bar (figure 3-1) is for useage on corporate collateral only.


figure 3-1

Useage
The KIMPTON "hotels and restaurants" bar needs to be positioned at the very bottom left of the page or screen so that it bleeds off the left & right side and bottom.

The KIMPTON "hotels and restaurants" bar always appears at the bottom of the page except for circumstances where the bar would be visually blocked.

On an 8.5 x 11 piece, the maximum height of the KIMPTON "hotels and restaurants" bar is 5/8" (.6" decimal). Using this as the standard, proportion the bar up for sizes larger than 8.5x11.

No matter what the width of the final product, the KIMPTON "hotels and restaurants" bar can never be less than .45" in height. The minimum height for the cobrand bar on the web is 50 pixels.


Position the KIMPTON "hotels and restaurants" bar so that the word KIMPTON is indented by the width of the letter "K" from the left edge of the page.

The 800 # and web address is indented from the right edge by the same measurement as on the left (see figure 3-1).

There are 4 KIMPTON "hotels and restaurants" bars. These bars are to be used as follows:

1.The KIMPTON "hotels and restaurants" bar with the 800 # and the web address is preferred and should be used whenever possible.

2. If size constraints will not allow version #1 to fit properly, please use the KIMPTON "hotels and restaurants" bar with the web address only (see figure 3-1).

3. This option features the pillars "care, comfort, style flavor, fun" (see figure 3-1). Use only if the 800 # & web address appear prominently in the text of the document.

4. If size is extremely limited, 800#, web address or "pillars" do not have to be used.

The KIMPTON "hotels and restaurants" bar downloads in blue. It does not always have to be blue. It can be changed based on the design.

The preferred color for the KIMPTON "hotels and restaurants" bar is PMS 072 blue (for 4-color pieces, use C100 M88 Y0 K5).

For a document that is produced on a desktop printer and cannot bleed off the page or is a non-bleed advertisement, simulate a bleed with a border that consists of a fine line to which the KIMPTON "hotels and restaurants" bar would butt (see figure 3-3).


figure 3-2


figure 3-3

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Hotels and Restaurants Rectangle

 

Introduction
The KIMPTON "hotels and restaurants" rectangle (see figure 4-1) is for 3rd party useage within text on corporate materials such as an invitation or documents that feature multiple sponsors.


Useage
The preferred color for the KIMPTON "hotels and restaurants" rectangle is PMS 072 blue (for 4-color pieces, use C100 M88 Y0 K5).

In the event that the KIMPTON "hotels and restaurants" rectangle will be placed on a color background, it can be reversed out.

figure 2

figure 4-1

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Hotels Bar

Introduction
The KIMPTON "hotels" bar (see figure 5-1) is for very limited use.


figure 5-1

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Hotels Rectangle

Introduction
The KIMPTON "hotels" rectangle (see figure 6-1) is for very limited use.




figure 3

figure 6-1

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Earth Care Bar

Introduction
The KIMPTON Earth Care bar (see figure 7-1) is for useage on corporate materials for the KIMPTON Earth Care program.

figure 7-1

Useage
The KIMPTON Earth Care bar needs to be positioned at the very bottom left of the page or screen so that it bleeds off the left & right side and bottom.

The KIMPTON Earth Care bar always appears at the bottom of the page except for circumstances where the logo would be visually blocked. Please contact Nancy Hunt-Weber at (415) 546-2091 for correct useage in these cases.

On an 8.5 x 11 piece, the maximum height of the KIMPTON Earth Care bar is 5/8" (.6" decimal). Using this as the standard, proportion the bar up for sizes larger than 8.5x11.

No matter what the width of the final product, the KIMPTON Earth Care bar can never be less than .45" in height. The minimum height for the KIMPTON Earth Care bar on the web is 50 pixels.


The KIMPTON Earth Care bar should be positioned so that the left edge of the word KIMPTON is indented from the left edge of the page by the width of the letter "K".

The 800 # and web address appears on the right and is indented from the right edge by the same measurement as on the left (see figure 7-1).

There are 4 KIMPTON Earth Care bars. These bars are to be used as follows:

1.The KIMPTON Earth Care bar with the 800 # and the web address is preferred and should be used whenever possible.

2. If size constraints will not allow version #1 to fit properly, please use the bar with the web address only (see figure 7-1).

3. This option features the pillars "care, comfort, style flavor, fun" (see figure 7-1). Use only if the 800 # & web address appear prominently in the text of the document.

4. If size is limited, 800#, web address or "pillars" do not have to be used.

The KIMPTON Earth Care bar is 4 color with the blue bar and the blue & green earth (as shown in figure 7-1). Versions of this logo are available to download for materials printed in 1 color using PMS 072 Blue or in black and white.

For a document that is produced on a desktop printer and cannot bleed off the page or is a non-bleed advertisement, simulate a bleed with a border that consists of a fine line to which the KIMPTON Earth Care bar would butt (see figure 7-3).

figure 7-2


figure 7-3

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Earth Care Rectangle

Introduction
The KIMPTON Earth Care rectangle (see figure 8-1) is for 3rd party useage within text on corporate materials for the KIMPTON Earth Care program such as an invitation or documents that feature multiple sponsors.


Useage
For most circumstances, the KIMPTON Earth Care rectangle in the blue (PMS 072) will be used as shown in figure 8-1.

The KIMPTON Earth Care rectangle is 4 color process with a blue bar and a blue & green earth (as shown in figure 8-1). Versions of this logo are available to download for materials printed in one color using PMS 072 Blue or in black and white.

The KIMPTON Earth Care rectangle should never be reversed.


figure 3

figure 8-1

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Cares/Hotels and Restaurants Bar

Introduction
The KIMPTON Cares "hotels and restaurants" bar with (see figure 9-1) is for useage on corporate or restaurant division materials for the KIMPTON Cares program.


figure 9-1

Useage
The KIMPTON Cares "hotels and restaurants" bar needs to be positioned at the very bottom left of the page or screen so that it bleeds off the left & right side and bottom.

The KIMPTON Cares "hotels and restaurants" bar always appears at the bottom of the page except for circumstances where the logo would be visually blocked.

On an 8.5 x 11 piece, the maximum height of the KIMPTON Cares "hotels and restaurants" bar is 5/8" (.6" decimal). Using this as the standard, proportion the bar up for sizes larger than 8.5x11.

No matter what the width of the final product, the KIMPTON Cares "hotels and restaurants" bar can never be less than .45" in height. The minimum height for the KIMPTON Cares "hotels and restaurants" bar on the web is 50 pixels.


Position the KIMPTON Cares "hotels and restaurants" bar so that the left edge of the word KIMPTON is indented by the width of the letter "K" from the left edge of the page.

The 800 # and web address appears on the right and is indented from the right edge by the same measurement as on the left (see figure 9-1).

There are 4 KIMPTON Cares "hotels and restaurants" bars. These bars are to be used as follows:

1.The KIMPTON Cares "hotels and restaurants" bar, the 800 # and the web address is preferred and should be used whenever possible.

2. If size constraints will not allow version #1 to fit properly, please use the KIMPTON Cares "hotels and restaurants" bar with the web address only (see figure 9-1).

3. This option features the pillars "care, comfort, style flavor, fun" (see figure 9-1). Use only if the 800 # & web address appear prominently in the text of the document.

4. If size is extremely limited, 800#, web address or "pillars" do not have to be used.

The KIMPTON Cares "hotels and restaurants" bar is 4 color process with a blue bar and a red heart (as shown in figure 9-1). Versions of this logo are available to download for materials printed in one color using PMS 072 Blue or in black and white.

For a document that is produced on a desktop printer and cannot bleed off the page or is a non-bleed advertisement, simulate a bleed with a border that consists of a fine line to which the KIMPTON Cares "hotels and restaurants" bar would butt (see figure 9-3).


figure 9-2



figure 9-3



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Cares/Hotels and Restaurants Rectangle

Introduction
The KIMPTON Cares "hotels and restaurants" rectangle (see figure 10-1) is for 3rd party useage within text on corporate or restaurant division materials for the KIMPTON Cares program such as an invitation or documents that feature multiple sponsors.

Useage
The KIMPTON Cares "hotels and restaurants" rectangle is 4 color process with a blue bar and a red heart (as shown in figure 10-1). Versions of this logo are available to download for materials printed using PMS 072 Blue or in black and white.

The KIMPTON Cares "hotels and restaurants" rectangle should never be reversed.



figure 10-1

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Cares/Hotels Bar

Introduction
The KIMPTON Cares "hotels" bar (see figure 11-1) is for useage on corporate and hotel materials for the KIMPTON Cares program.

figure 11-1

Useage
The KIMPTON Cares "hotels" bar needs to be positioned at the very bottom left of the page or screen so that it bleeds off the left & right side and bottom.

The KIMPTON Cares "hotels" bar always appears at the bottom of the page except for circumstances where the logo would be visually blocked.

On an 8.5 x 11 piece, the maximum height of the KIMPTON Cares "hotels" bar is 5/8" (.6" decimal). Using this as the standard, proportion the bar up for sizes larger than 8.5x11.

No matter what the width of the final product, the KIMPTON Cares "hotels" bar can never be less than .45" in height. The minimum height for the KIMPTON Cares "hotels" bar on the web is 50 pixels.


Position the KIMPTON Cares "hotels and restaurants" bar so that it is indented by the width of the letter "K" from the left edge of the page.

The 800 # and web address appears on the right and is indented from the right edge by the same measurement as on the left (see figure 11-1).

There are 4 KIMPTON Cares "hotels" bars. These bars are to be used as follows:

1.The KIMPTON Cares "hotels" bar, with the 800 # and the web address is preferred and should be used whenever possible.

2. If size constraints will not allow version #1 to fit properly, please use the KIMPTON Cares "hotels" bar with the web address only (see figure 11-1).

3. This option features the pillars "care, comfort, style flavor, fun" (see figure 11-1). Use only if the 800 # & web address appear prominently in the text of the document.

4. If size is limited, 800#, web address or "pillars" do not have to be used.

The KIMPTON Cares "hotels" bar is 4 color process with a blue bar and a red heart (as shown in figure 9-1). Versions of this logo are available to download for materials printed using PMS 072 blue or in black and white.

For a document that is produced on a desktop printer and cannot bleed off the page or is a non-bleed advertisement, simulate a bleed with a border that consists of a fine line to which the KIMPTON Cares "hotels" bar would butt (see figure 11-3).


figure 11-2

 




figure 11-3



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Cares/Hotels Rectangle

Introduction
The KIMPTON Cares "hotels" rectangle (see figure 12-1) is for 3rd party useage within text on corporate and hotel materials for the Kimpton Cares program such as invitations or documents that feature multiple sponsors.

Useage
The KIMPTON Cares "hotels" rectangle is 4 color process with a blue bar and a red heart (as shown in figure 12-1). Versions of this logo are available to download for materials printed in one color using PMS 072 blue or in black and white.

The KIMPTON Cares "hotels" rectangle should never be reversed.



figure 3

figure 12-1

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25 Anniversary Bar

Introduction
The KIMPTON Anniversary copy to come


Useage
The KIMPTON Anniversary copy to come


The KIMPTON Anniversary rectangle should never be reversed.





figure 3

figure 13-1

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25 Anniversary Rectangle

Introduction
The KIMPTON Anniversary copy to come


Useage
The KIMPTON Anniversary copy to come


The KIMPTON Anniversary rectangle should never be reversed.



figure 3

figure 14-1

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Kimpton Kids Rectangle

Introduction
The KIMPTON Kids copy to come

Useage
The KIMPTON Kids copy to come

The KIMPTON Kids rectangle should never be reversed.



figure 3

figure 15-1

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Red Ribbon Campaign Rectangle

Introduction
The KIMPTON Red Ribbon Campaign copy to come

Useage
The KIMPTON Red Ribbon Campaign copy to come


The KIMPTON Red Ribbon Campaign rectangle should never be reversed.



figure 3

figure 16-1

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Translated Bar Versions

Introduction
The KIMPTON every hotel tells a story bar has been translated into French, German and Spanish.


Useage
The KIMPTON every hotel tells a story bar
translated versions should follow the same standards as described in the first section titled "Co-Brand Bar" at the top of this page.




figure 3


Downloads - FRENCH


 

 

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figure 3


Downloads - GERMAN

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